About this course:

Christi Moon Robbins has been a funeral director and embalmer for 18 years, and has been a Certified Crematory Operator with the high-volume third-party crematory East Tennessee Cremation Company since 2018. She also serves as the Family Cremation Center Coordinator there, as well as overseeing Marketing & Member Relations for The Group.

This course addresses the critical issue of public trust in cremation services. It begins by exploring the documented reasons for distrust, including lack of transparency, emotional vulnerability of families, perceptions of profit-driven upselling, limited consumer knowledge, negative media, past negative experiences, and cultural or religious concerns. The core of the course focuses on how death care professionals can actively rebuild this trust. This involves transparency in pricing, both understanding internal pricing structures and clearly communicating them to the public. (This does not involve FTC pricing on websites.) Transparency in practice is also emphasized, covering clear explanations of cremation policies and procedures, ensuring public comprehension, and setting realistic expectations. The course highlights the importance of education and empowerment, both for staff (ensuring they are knowledgeable about cremation) and the public (providing accurate information, including through websites). Finally, the course stresses the need for knowledgeable, compassionate, and responsive communication, emphasizing quick and accurate answers, and strategies for handling questions when answers aren't immediately available.

PLEASE READ REGISTRATION DETAILS BELOW BEFORE REGISTERING